SEO
Canonical URL (rel="canonical")
An HTML tag that tells search engines the main version of a web page if there are duplicates.
Detailed Explanation
A canonical URL is an HTML element (`<link rel="canonical" href="..." />`) placed in the `<head>` section of a webpage. It tells search engines which specific URL represents the authoritative, original version of a page when multiple URLs contain identical or substantially similar content (such as HTTP vs HTTPS, www vs non-www, or tracking parameter variations). You can test this using the Canonical URL Checker.
Key Technical Takeaways
- Prevents duplicate content penalties and consolidates link equity across URL variations.
- Should be self-referencing on original authoritative pages.
- Must use absolute URLs rather than relative paths.
- Directs search engines to index and rank the preferred canonical version in SERPs.
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